Increase your ROI
Selling your product or service without a strategy can leave you wasting time and money trying different things and never knowing what works and what doesn't. A good marketing strategy has a few essentials.
To start, you need to truly understand your business objectives, and then communicate them well across the business. You then need to define your marketing goals; what you are trying to achieve with your marketing. It may be that there are lots of goals, or specific goals for specific audiences. Lastly, you'll need to work out how to reach those audiences through different channels.
The process to get your strategy right - knowing how and who to reach and with what specific level of product/service is a discipline and a science we can help you with.